![Make your values count](https://www.stretchforgrowth.com/wp-content/uploads/2020/09/Make-your-values-count-769x511.jpg)
![Make your values count](https://www.stretchforgrowth.com/wp-content/uploads/2020/09/Make-your-values-count-769x511.jpg)
“If you’re not willing to accept the pain real values incur, don’t bother going to the trouble of formulating a values statement” (Patrick M Lencioni) In 1994, when Jim Collins and Jerry Porras published Built to Last, CEO’s all over the world starting investing time and energy in developing a set of values for their…