They know their customers. They know what their customers want. They know how to present their products so that their customers will purchase from them. They know the ideal pricing for their products so that they clear their goods daily. ‘Fresh’, ‘freshly cooked’ and ‘relevant’ are the maxims by which they operate. These are the…
Businesses worry about new technologies, but customers are the ultimate disruptors (Suman Sarkar: “Customer-Driven Disruption”) The key to survival in this era of changing customer needs is to focus on and address them quickly so that customers don’t switch to the competition. Since a few bad reviews, social media posts or angry tweets from customers…
