brand value

Industry and other professional stars are not always gods among women and men. Often, they are regular people like everyone else. When they speak to a crowd of their peers, they are not necessarily the brightest minds in the room — which they freely admit. Most are ordinary people, albeit people who have taken their…

In a very competitive market, nothing is more valuable than reputation. With companies across different sectors rising and falling overnight, the responsibility of shareholders, employees and other stakeholders, in partnership with customers, to sustain and grow value for the long term is more important than ever. Co-creating value should be everyone’s priority, especially when a…