brand equity

“The future belongs to people who see possibilities before they become obvious” (Ted Levitt) A blueprint is a reproduction of a technical drawing or engineering drawing using a contact print process on light-sensitive sheets. Introduced by Sir John Herschel in 1842, the process allowed rapid and accurate production of an unlimited number of copies. It…

In a very competitive market, nothing is more valuable than reputation. With companies across different sectors rising and falling overnight, the responsibility of shareholders, employees and other stakeholders, in partnership with customers, to sustain and grow value for the long term is more important than ever. Co-creating value should be everyone’s priority, especially when a…